Bobcat in South Africa

Bobcat Equipment South Africa (Pty) Ltd, now part of the Goscor Group of Companies and the Imperial Group, came into being in 2006 when Consolidated Rock Machinery (CRM) took the strategic decision to direct all their resources toward the accelerated development of the Bobcat brand in South Africa.


CRM was founded in 1987 and had been prominent players in the hydraulic hammer and drilling equipment business sectors. In 2001, the company was awarded the distribution rights to Bobcat's range of equipment, which included the Bobcat Skid Steer Loaders, the Bobcat Excavators and the Bobcat Telescopic Loaders. With the head office in Alrode, south of Johannesburg and branches in Cape Town, Durban, Richards Bay and Rustenburg, customers in a broad range of sectors could now enjoy wide exposure to the Bobcat range of equipment available.


CRM entered the compact equipment rental industry in 2003, with the launch of CRM Rental. Customers now also had the opportunity to rent the full range of Bobcat Compact Equipment from an organization with a large national footprint.


Having achieved growth beyond that of the rest of the market from 2001, Bobcat Equipment South Africa will focus entirely on the sale, rental and aftermarket support of the Bobcat range of compact equipment. With a strong and ever expanding national presence, Bobcat customers are sure to enjoy the highest possible levels of technical and commercial support.


Through the years, CRM, and now Bobcat SA, have adopted the strategy that growth is achieved through expanding the customer base of loyal and satisfied customers. This strategy, combined with world leading products and committed staff, has placed Bobcat into a position of market leadership. With a platform like this, Bobcat S.A. are well positioned to enjoy strong future growth and to continue to lead the markets in which we compete.


About Bobcat Company

Bobcat Company is a leading provider of compact equipment for global construction, rental, landscaping, agriculture, grounds maintenance, government, utility, industrial and mining markets. We strive to empower our customers to do their jobs more efficiently and effectively. We’re North Dakota’s largest manufacturer, with the most extensive compact equipment distribution network in the world.


A Global Company Serving a Worldwide Market



Our Brand: One Tough Animal


The world renowned Bobcat brand stands for proven dependability and rugged durability. Bobcat’s tough, versatile and agile equipment, and its time-tested reliability, have earned the company its reputation as “One Tough Animal.”


Our Commitment: Bobcat Quality


Bobcat means proven dependability. Bobcat is committed to delivering the market’s best compact equipment solutions that are tough, rugged and durable.


Behind Every Machine: Bobcat Dealers


We have approximately 1000 independent dealers in more than 100 countries worldwide, serving our customers through more than 3,000 sales specialists. Known for their dedication to the customer, Bobcat dealers provide outstanding customer service for long, reliable equipment performance.